In the ever-changing environment of social media, Reels and Tiktok's quickly became a front runner for natural engagement and growth. At Kansas, I specialize in this area of content working to grow and diversify our following through game action, comedy, and trends! This content I have made between Instagram Reels and Tiktok has generated over 25 millions views over the last three years. 

Utilized this popular trend to thank the fans for another amazing season in Allen Field House

A popular audio to celebrate the Jayhawks opening 4-0 for the first time in over a decade

With Big Noon Kickoff coming to town and the new 1989 (Taylor's Version) on the same weekend, I made bracelets for our mascots to hand out to the talent and crew with the copy "Welcome to Lawrence, we've been waiting for you!"

Had the fun idea to have our newcomers (both freshmen and transfers) recreate young first day of school photos for the first day of the fall semester!

Something flashy to show off the NBA Draft Night fits (200K+ views)

A Summer piece of content, combined two sounds to make this audio and stir up excitement for the season

After a shock-the-nation win at WVU to go 2-0 we just had to put the game winning interception to the Titanic theme (1.7 Million views between Reels and Tiktok and 12K+ follower increase on Tiktok)

A quick FB highlight vs Illinois paired with a popular sound that accumulated 1.7+ million views and a 10K+ new followers between Reels and Tiktok

Capitalizing on a recent trend to recap a very successful season

Utilized this popular trend to celebrate our two seniors and Big 12 Championship

Bowl eligible for the first time in 15 years meant some 'Pirates of the Booth' tearing down a goal post and throwing into Potters' Lake (800K+ views)

Women's Golf Big 12 Final Round Cinematic Hype

Kansas Football welcomed in a new era that needed to be recapped. This trendy piece surpassed 475K+ views between Instagram and Tiktok

A fun moment from a road press conference (250K+ views)

Upon arriving at Ole Miss WBB in June 2021, making a TikTok page was a top priority. I created, posted, and ran the TikTok account.
In the 9 months since I started the Tiktok in 2021, @olemisswbasketball had 10+ million views, 2.2+ million likes, and 71K+ followers (the most followers for a NCAAW basketball team)

Full House: Meet Ole Miss WBB

The very first TikTok for the brand new Ole Miss WBB page. I wanted to find a creative and fun way to introduce the world to the team!

Understood the Assignment

This TikTok of the team walking out for photo day went viral, accumulating 6.8 million views, 1.6 million likes, and over nine thousand comments.



Nobody Puts Snudda in a Corner

Between Mimi's ice cold no-look and Snudda's clutch three, this clip from a road win over California just needed a sleek audio and speed ramp

'Oh No' Weights Increase

The athletes were needless to say, very shocked by

their weight increases in lift that session

Important Questions Volume 3

The 3rd installment in a TikTok series, 'Important Questions'. I introduced this series over the Summer to find a fun way to humanize the team's athletes who have such amazing personalities.

Levitating Ole Miss WBB Music Video

With 'Levitating' by Dua Lipa taking off, I made our own music video to showcase how much fun and passion the team brings to everything

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